Privacy Policy

Privacy policy

Last updated on: 12.11.2024

Transparent handling of personal data is very important to us. This data protection statement provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.

1. What services we use

  • Amazon Advertising
  • Google AdSense
  • Google Ads
  • Google Ads Conversion Tracking
  • Meta Ads
  • Microsoft Advertising
  • Google Analytics
  • Cloudflare CDN
  • Shopify

2. Contact Information

If you have any questions or concerns about our protection of your data, you can always reach us by email at mail@swisswhite.com. Responsible for data processing done through this website is:

Swisswhite GmbH
Blegistrasse 9
6340 Baar
Schweiz

3. General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:

  • Personal master data (name, address, dates of birth, etc.);
  • Contact information (cell phone number, email address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifier, IP addresses);
  • Location and traffic data;
  • Sound and image recording;
  • particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We process your data in good faith and for the purposes set out in this privacy policy. In doing so, we ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. A justification reason may be in particular:

  • Your consent;
  • the execution of a contract or pre-contractual measures;
  • our legitimate interests, unless your interests are overridden.

3.3 How can you withdraw your consent?

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.

You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.

3.4 In which cases can we share your data with third parties?

a. Principle

We may need to rely on the services of third parties or affiliates and engage them to process your data (known as processors). Categories of recipients are namely:

  • Accounting, fiduciary and auditing firm;
  • Consulting firms (legal, tax, etc.);
  • IT service provider (web hosting, support, cloud services, website design, etc.);
  • Payment service provider;
  • Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliates comply with the requirements of data protection and treat your personal data confidentially.

We may also be required to disclose your personal information to government authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we keep your data?

We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.

We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your requests to companies affiliated with us. In these cases, too, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to mail@swisswhite.com.

You also have the right to receive your data in a common file format if we process your data automatically and if:

  • you have given your consent for the processing of this data; or
  • you have disclosed data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.

b. Deletion and correction

You have the option of requesting the deletion or correction of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to retain it unchanged or if your request conflicts with a legal requirement.

Please note that exercising your rights may be in conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal process

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on www.smilepen.ch, you will not be informed separately.

4. Individual data processing operations

4.1 Providing the website and creating log files

What information do we receive and how do we use it?

By visiting www.smilepen.ch, certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for purposes of system administration, for statistical or backup purposes or for tracking purposes. These are:

  • the name of your Internet service provider;
  • Your IP address (in some circumstances);
  • the version of your browser software;
  • the operating system of the computer with which the URL is accessed;
  • the date and time of access;
  • the web page from which you are visiting URL;
  • the search words you used to find the URL.

Why may we process this data?

This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is mandatory for the operation of the website, you therefore have no possibility to object.


4.2 Amazon Advertising

Our website uses Amazon Advertising, a service provided by Amazon.com, Inc. to serve targeted advertisements and increase the visibility of our products or services.

Amazon Advertising allows us to tailor our ads to the needs and interests of our visitors. This allows us to provide more relevant and engaging advertising to our users and increase the effectiveness of our marketing campaigns.

When you visit our website, cookies or similar technologies may be stored on your device to collect information about your browsing behavior or interests. This information is used by Amazon Advertising to show you targeted advertising on other websites or platforms based on your interests.

4.3 Google AdSense

On our website, we use Google AdSense, a service for embedding advertisements of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

Google AdSense uses cookies to analyze how visitors use the website. In addition, Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on the pages of this offer can be evaluated.

The information generated by cookies and web beacons about the use of this website (including the user's IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Furthermore, you can deactivate interest-based ads on Google as well as interest-based Google ads on the web (within the Google display network) in your browser by activating the "Off" button at https://www.google.com/settings/ads or by deactivating at https://www.aboutads.info/choices/. You can find more information about your settings options and data protection at Google at https://www.google.com/intl/de/policies/privacy/?fg=1.

4.4 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads enables us to place advertisements in the Google search results as well as in the Google advertising network.

4.5 Google Ads Conversion Tracking

We use the online advertising program "Google Ads" on our website and in this context the conversion tracking. Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an ad placed by Google, a cookie for conversion tracking is set on your end device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings on your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

Furthermore, you can disable personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.



4.6 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads allows us to serve targeted advertisements to make users aware of our products or services.

When you visit our website, Meta Ads may set a cookie on your terminal device that enables an analysis of your use of the website. In addition, Meta can use this cookie to track your usage behavior across different websites and end devices and serve personalized advertisements on this basis.

The data collected by the cookie is transmitted to Meta and stored there. This data can be linked by Meta to your Meta account (formerly Facebook account) and used for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, switching off cookies may mean that some functions of our website no longer function without errors.

For more information on how Meta Ads handles user data, please see Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the corresponding settings in your Meta account.



4.7 Microsoft Advertising

On our website, we use Microsoft Advertising, an online advertising service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of this service, we can place targeted advertisements to present our products and services.

Microsoft Advertising uses cookies and similar technologies to collect data about the use of our website and interaction with our ads. This data may include information such as IP address, browser type, pages visited, date and time of access, and response to advertisements.

The data collected through the cookies is used to measure the effectiveness of our advertisements, optimize our marketing strategies, and display targeted advertisements based on users' interests.

4.8 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.



4.9 Cloudflare CDN

Our website uses the Content Delivery Network (CDN) service provided by Cloudflare, Inc, 101 Townsend St, San Francisco, CA 94107, USA ("Cloudflare"). A CDN helps deliver content from our website faster by distributing copies of the content to a network of fast loading servers.

When you visit our website, your IP address is transmitted to Cloudflare and cookies may be set in your browser, which are necessary for the optimization and security of the service. Cloudflare uses this data to speed up traffic between our web server and your end device and to protect our website from attacks.



4.10 Shopify

Our website uses services provided by Shopify, an e-commerce platform offered by Shopify Inc, 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. We use Shopify to provide you with a streamlined online shopping experience and to sell our products online.

When you store in our online store, your order information, including personal information such as name, address, and payment information, is passed to Shopify to complete the checkout process. Shopify also uses cookies and other technologies to improve the shopping experience and ensure the security of the shopping process.

BrainBox Generators

BrainBox Generators is a service of BrainBox Solutions GmbH to recognize all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.